November 18th 2014
Did you spot our favourite Master Chocolatier on TV this morning?
Paul was on Good Morning Britain this morning and will also be on ITV London news at 10pm tonight discussing the potential upcoming cocoa crisis.
If you missed it, here is what you missed!
“Running out of chocolate by 2020 hitting the news again should make us all prick our ears up as life without chocolate would not be as enjoyable for many people. Urgent action is required and I don’t think there is one simple answer but paying more for cocoa directly to the farmer and producer will help. New organisations such as Direct Cacao are striving to increase the price we all pay including the multi nationals so that growers around the world can invest, expand and have a healthy and prosperous future growing enough caoao for the increasing demand. Consumers will need to pay more for their chocolate – I am prepared to pay more for fantastic chocolate and cacao, and customers would have to take some of the hit. Chocolate is in danger of becoming a pleasure only for the wealthy or as an occasional treat rather than something we eat daily. Either way paying more for it and ensuring the growers are paid more is an important step forward to ease the crisis.”